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Rendyr 

from production to market launch

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Rendyr aims to democratize creativity by providing accessible fabrication technology, starting with the Optic - the Portable Laser Cutter, empowering individuals worldwide to unleash their innovative potential without limitations.

Video by: Robert Worley

The first portable laser cutter with built-in filtration and infinite workspace capabilities. Optic gives you the ability to create anywhere, such as your studio apartment, garage woodshop, or even onsite for a special project. Simply unfold Optic within seconds to bring the power of laser cutting and engraving to your creative pursuits.

Portability

Easily switch between the compact 4.5 x 6.5 x 24.75 inch storage size and the generous 12 x 18 inch base work area

Built-In Filtration

Laser-generated smoke and fumes are pulled in through the filter where the HEPA and high-activity carbon media capture contaminants

Infinite Workspace

Detach the cutting mat to use Optic directly on surfaces of any size and thickness and cut or engrave your design in sections instructing the software to precisely align each part

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Personal Role:
  • Developed and optimized manufacturing processes for in-house production of 300+ desktop laser cutters​

  • Established and managed packaging department​

  • Supported current and future users through project investigation and testing

  • Researched and implemented innovative, personalized marketing efforts

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Preparing for Manufacturing
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CNC EpoxyBot
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The Optic portable laser cutter includes a cutting mat that wraps around the body of the laser when folded up. The cutting mat ACM panels require hinges to bend around the laser when not in use. A CNC gluing machine (or "the Epoxybot") for mass production was needed to keep quality consistent and process time low. My contributions included building the base structure and designing a cutting mat release system for after the gluing process.

In-House Assembly
Early Production Builds

As the Optic prototypes started to be consistently made, it became time to build more, define processes, and test for consistency as well as accuracy. My early contributions included learning assembly processes and optimizing them. In addition, space and system planning became imperative to manufacturing systems.

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With a long, extensive manufacturing process, the Optic building experience became imperative to investigate and improve upon. I helped encourage design and process changes where pain points impacted the ease of assembly, resulting in both a shorter assembly time as well as less frustrating processes. 

Comprehensive Assembly Documentation

As the business scaled, documentation became required to support the manufacturing process to preserve consistency and record process changes along with tool and material requirements. At this time, I led the creation and editing of hundred of pages of documentation from laser diode focusing to soldering cables and boards to part installation. 

Packaging Management
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Packaging Development and Management
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Soon Optics were ready to be shipped to Kickstarter backers! I established the packaging department. Systems and instructions were developed for the final cleaning, boxing, and shipment of the Optics and some accessories. These processes include tightening bolts, cleaning the Optic laser lens, defining and designing accessories, and ordering supplies. I created and maintained a Packaging Bill of Materials to organize costs and inventory, communicated shipping times to customers, and supported the development of new packaging designs.

Optic In-Box Accessories

these items were intentionally picked to support the easy use and maintenance of the Optic in a user's hands

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Cleaning Kit

Laser Safety Goggles

Power + Data

Maintenance Kit

User Experience + Web Design
User Journey

Using my own experience along with others, I mapped the process of beginning a new Optic project. This helped me easily identify painpoints and strengths of using the Optic in comparison to other laser cutters. This aided in project planning, customer advice, as well as informed the engineering team of areas of improvement. 

User Profiles

Using customer feedback, industry research, and my own user experience, I strategized communications with current users and potential customers through customer support, social media engagement, and advertising. User profiles aided in decision making. 

Website Planning + Development

As the fulfillment of Kickstarter orders neared completion, my focus transitioned to project development and web design. I initiated the homepage design by creating a foundational structure that integrated existing content and prioritized new additions. Based on user and competitor research, I supported the design of an intuitive, inspirational website. Additionally, I managed communications with our partnered marketing firm and actively participated in early marketing strategy meetings. My efforts then shifted to designing and implementing Optic projects that effectively highlight the machine's capabilities

Visit the Rendyr Website

Product Marketing
Optic Project Design Goals

Diversity

With the e-commerce sales impending, not all materials and use cases had been investigated or displayed online, so I focused on a diverse variety of projects

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As shown above, the Optic has several distinctive features, so I honed in on projects that either can only be done with the Optic or work particularly well with the machine

Inspirational

Although many projects can be done, I wanted my work to evoke curiosity and inspiration through unique designs that stand out online or are easily modifiable for users

Project Gallery
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Special Thanks

Martin Angst

Grayson Morrow

Robert Worley

Kaelum Hasler

Hans Stahl

Chris Hanks

Paris Parsons 

James Trixler

Ron Flanary

Ed Coe

Travis King

Joe Lawson

Mikila Young

Austin Alley

Jarid Scott

Sarah Trixler

Travis Wiehe

Mike Abbott

Vincent

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